- There is the sentiment from many social commentators of ‘we’ve beaten this, let’s stop panicking and start working', yet 74% of New Zealanders have some level of COVID-19 fear every time they leave the home.
- Kiwi parents were delighted to drop their children back to their daycares and schools, with 48% of New Zealanders valuing teachers more than they did pre-lockdown.
- Where it was once merely assumed that staff cleaned their workspaces, now visible cleaning has become a symbol of care for the customer.
- Many businesses have started using contactless payment all of a sudden and even smaller establishments have...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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