Argeta: Approved by mums

This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.

Argeta: Approved by mums

Campaign details

Client: Atlantic Grupa Brand: Argeta Agency: Publicis Slovenia, Atlantic Media, Publicis Macedonia, Alert and M.I.T.A Category: FMCG Country: Slovenia

Argeta pâté has an extraordinarily successful tradition

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands