Artificial intelligence in telecom: Building genuine relations to improve customer experience

Entel, a telecommunications brand, explored how to devise a personality for its chatbot, which would both align with the brand's image and meet customers' expectations in Chile.

Abstract

Today, people look for answers in the moment, wherever they are, whatever they are doing, on the channels that they are already using. This is why in the case of the telecommunications industry, the need to respond in real-time is a challenge and can

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