Audi A8: Product Launch

With the launch of its new A8 model, AUDI sought to profile itself in the hotly contested luxury class, thereby winning market share from its strategic competitors.
   

Audi A8 Product Launch

Brand Name: Audi A8 Client Name: AUDI AG Agency Name: AUDI AG Category for this Entry: Automotive

Summary

With the launch of its new A8 model, AUDI sought to profile itself in the hotly contested luxury class, thereby winning market share from its strategic competitors. To this end, Audi engineers designed a car that would be unique in its segment,