Audi: Audi City Lab at Milan Design Week

Philip Hewitt

Audi built on its aspirational positioning as the best-selling premium car brand in Italy with an awareness event at Milan Design Week, designed by famous architect Hani Rashid and installed in Milan's famous Piazza Sempione, to target 'premium progressives'.

Campaign details

Brand: Audi Brand owner: Audi Agency: PHD Italy Country: Italy Industries: Eco, hybrid, electric cars Media channels: Events & experiential, Content marketing, Livestreaming, Online display, Online video, Social media, Television, Word of mo 1 - 3 million

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