Audi: e-tron emoji CO2 saver

Filipe Da Costa, Mathilda Borne

Auto maker Audi harnessed the power of social to raise awareness, and show the world it is deeply evolving and working to reduce its environmental impact.

Campaign details

Brand: Audi Brand owner: AUDI Lead agency: RE-MIND PHD Contributing agencies: ROMANCE, MullenLowe,72 and Sunny Market: France Industries: Eco, hybrid, electric cars Media channels: Online video, Social media Budget: 500k - 1 million

Executive summary

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