Axe: Boca vs. River, the Match of the Century

Patricio Shilton, Ornella Carricarte

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Campaign details

Brand: AxeBrand owner: UnileverLead agency: InitiativeContributing agencies: Reprise, Cadreon, AnsibleCountry: ArgentinaIndustries: Deodorants, anti-perspirantsMedia channels:Events & experiential, Mobile & apps, Newspapers, Online 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands