AXE: Lollapalooza 2019

Antiperspirant body spray brand AXE looked to Lollapalooza for the launch of a social-powered campaign that would boost engagement with its target audience in Brazil.

Campaign details

Brand: AXE Brand owner: Unilever Agencies: F.biz, Oliver Market: Brazil Industries: Deodorants, anti-perspirants Media channels: Competitions & contests, Social media Budget: Up to 500k

Executive summary

Over the years, antiperspirant body spray

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands