Babyshop: A world we deserve

Children's retailer Babyshop grew volume growth and brand awareness during Ramadan in the United Arab Emirates with a social media crowd-sourcing campaign and a music video.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Entrant company: FP7 McCann, Dubai Market: United Arab Emirates Sector: Clothing & fashion retail Media channels: Online video, Social media, Word of mouth,influencers Budget: Up to 500k

Executive sum

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