Babyshop: Rephrasing Parenthood

UAE children's retailer Babyshop created a new Arabic word for parenthood and, in taking a stand for Arab mothers, saw a positive influence on its brand and business too.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Entrant company: FP7 McCann, Dubai PR: FP7 McCann, Dubai / InHype, Dubai Market: Middle East & Africa Sector: Clothing & fashion retail Media channels:Content marketing, Events & experientia Up to 500k

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