Baggit: Asking Indian men to shut up

Handbag brand Baggit used a TV and influencer marketing campaign, based around 'mansplaining', to build share of voice and increase sales in India.

Campaign details

Brand: Baggit India Brand owner: Baggit Lead agency: Famous Innovations Country: India Industries: Personal accessories Media channels: Social media, Television Budget: Up to 500k

Executive summary

In the handbag category, where the conversation was

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands