Banco Popular: The Most Popular Song

In Puerto Rico, Banco Popular aimed to improve its brand popularity with this campaign.

Banco Popular: The Most Popular Song

JWT, Puerto Rico


While the world struggles to find jobs, in Puerto Rico we struggle to find people who want to work.

This is a very challenging environment for any business, but especially for our client Banco Popular, whose performance is intrinsically linked to the economic situation of the country. Planning devised a strategy and helped convince the bank that in

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