Bangchak: Happy Eatery

Bangchak the energy company used a feel-good story of a local eatery to create brand love among a mass audience in Thailand.

Campaign details

Brand: Bangchak Brand owner: Bangchak Corporation Agency: Dentsu One (Bangkok) Market: Thailand Industries: Tyres, fuel, accessories, services Media channels: Online video, Social media Budget: Up to 500k

Executive summary

In the eyes of most Thais,

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