Bango: FJB – Celebrating authentic taste of Indonesian cuisine

Soy sauce brand Bango focused on digital to revive excitement around authentic Indonesian cuisine and, in turn, boost ongoing sales.

Campaign details

Brand: Bango Brand owner: Unilever Lead agency: Mindshare Indonesia Contributing agencies: AdColony, Grab Country: Indonesia Industries: Sauces, seasonings, condiments Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Programm 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands