Barclaycard: How creating value beyond price drove results beyond expectation

Barclaycard, a banking brand, launched an Entertainment programme in the UK that gave money back on tickets and exclusive presale access to show customers that its price premium was worth paying.

Campaign details

Brand: Barclaycard Advertiser: Barclaycard Entrants: OMD UK and Barclaycard Principal authors: Paul Phillips, OMD UK; Robert Beevers, OMD UK Contributing author: Alex Silk, OMD UK; Pete Heskett, Droga5

Introduction

Entering 2019 Barclaycard

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