Barclays: Trust Anchor – Driving digital adoption amongst the ultimate resistors

Barclays UK, a banking brand, encouraged older customers to use its banking app in the UK by using creative imagery to show that face identification is a secure way to access their online banking.

Campaign details

Agency: McCann Central Client: Barclays UK Campaign Name: Trust Anchor: driving digital adoption amongst the ultimate resistors

Barclays UK was on a mission to get mature, digital non-users to overcome their resistance to taking up mobile banking.