Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.

Situation

Barefoot Wine, the #1 wine sold in America and leader in sales in traditional wine bottles, introduced a spritzer can in 2017 to disappointing sales. It entered the spritzer business to follow a growing industry trend - 37% of Spritzer consu

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