Bear Brand’s mobile journey to drive 'Good intentions' Niat Murni

Powdered milk drink Bear Brand used a mobile-optimised, digital and on-ground strategy based on the idea of 'pure intentions' to appeal to millennials in Indonesia during Ramadan.

Campaign details

Brand: Nestlé / Bear Brand Lead agency: InMobi Country: Indonesia

Strategy

Objective

Our business challenge was to fight the share of throat in a heavily contested Ramadhan period from various beverage options available.

So need of the hour

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