BEARFACE brand design: Canadian whisky – Hide nothing. Fear nothing

BEARFACE, a Canadian whisky brand, promoted its products in Canada with a bold personality and a crafted aesthetic to appeal to a young, modern audience.

Executive Summary

Many international companies own Canadian whisky brands, but it is a volatile and polarising marketplace. The established category is regarded as tired and dusty, but this is set against a newly booming and emerging super-premium sec

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