Becel: Power of Plants

Plant-based spreads and oils brand Becel used influencer marketing, backed by digital and social media, to raise awareness of the brand and of the benefits of a plant-based lifestyle in Canada.

Campaign details

Brand: Becel Brand owner: Upfield Canada Lead agencies: Mindshare, Unilever Contributing agency: Edelman Country: Canada Industries: Dairy products, fats, oils Media channels: Competitions & contests, Events & experiential, Integrated, Mob 500k - 1 million

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