Physical distancing: A behavioural science toolkit to aid physical distancing and people movement in a COVID-19 world

A significant part of the strategy to tackle the COVID-19 pandemic and reduce transmission of the virus is social distancing or, more aptly, physical distancing.
  • Right now we all know we need to keep our physical distance but behavioural science shows there is often an intention-action gap due to the contexts in which we find ourselves.
  • Whilst there has been a considerable focus on communications to motivate physical distancing, less attention has been paid to how to help people maintain physical distancing and dwell time in busy, high traffic areas such as high streets and stations.
  • Behavioural science not only helps us understand what happens in a particular context to mitigate the desired behaviour, but also gives us tools to make it more likely to...

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