How to avoid the growing ad irritation

Christian Nordby Bø

Research by Mindshare shows Norwegian consumers are increasingly irritated by advertising and its Irritation Formula can help advertisers identify common pain points and drive better outcomes.

Why it matters

There has been a gradual and significant increase in the proportion of the Norwegian population who are annoyed by advertising. The population also shows gradually lower advertising attention. This is mirrored in Sweden and Denmark, so this is not on

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