How to build a data strategy

Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.

Since the 1980s, processor speeds have increased by 360 times and data storage has exploded by about 40,000. Consequently, big data shows no sign of slowing, with the International Data Corporation reporting that the global big data technology and services market grew from $3.2 billion in 2010 to $16.9 billion in 2015, and is forecast to grow to $58.9 billion by 2020. This paper explores how marketers can find meaningful insights amongst this explosion of data.

Definitions

Big data:The term used to describe the huge volumes of data generated by traditional business activities and from new sources such as...

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