How to do effective experiential marketing

This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.

How to do effective experiential marketing

Alex Smith Sense

Jump to:Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Experiential marketing is a technique, not a channel and so the most effective experiential campaigns put the idea first, media second. Consumers experience a brand in two ways - directly and in person, or indirectly when amplified through a media channel. Several case studies outline different strategies used to achieve marketing objectives such as how to...

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