How to ensure frictionless customer data capture to boost business and keep customers happy

A five-step guide for how brands with legacy infrastructure can digitise customer onboarding.

Data is one of a marketer’s greatest assets. It informs decision-making, shapes product development and drives the customer experience. In fact, Forbes predicted at the beginning of this year that data will continue to grow exponentially, and that the rise of the customer data platform will “catch fire” throughout 2021.

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