How to gain insight from social listening

This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

The brands that get the most benefit from social data are those that take it to the next level, by utilising social intelligence. The data gathered through listening technology is analysed and used by some of the world’s largest brands to refin

Broad topics and themes often drive more interesting results. You may want to analyse a type of conversation rather than a particular brand. Within the conversation theme, you still need to define the problem clearly so you can create a targeted search and reduce noise and spam in the data.

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