How to market effectively to women

This article offers six best practice ideas to help marketers better target the huge and diverse demographic of women, who today make between 70% and 80% of all purchases worldwide.

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Let's begin by acknowledging that since between 70% and 80% of all purchases are madeby women worldwide, good marketing to women is actually just good marketing. With some core category exceptions - for example gaming - most purchases, especially in developed nations, are made by or influenced by women. Clearly however women are not

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