Let's begin by acknowledging that since between 70% and 80% of all purchases are made by women worldwide, good marketing to women is actually just good marketing. With some core category exceptions - for example gaming - most purchases, especially in developed nations, are made by or influenced by women. Clearly however women are not
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.