How to measure the performance of video marketing campaigns
Jump to:Definitions | Where to start | Essentials | Case study | Checklist | Further reading
The digital video marketing ecosystem is going through a significant transformation. Brands are now posting videos natively on social channels like Facebook, Instagram, Snapchat and Twitter. Videos can now be inexpensive to produce, particularly live videos. And, most significantly, recent research from the Interactive Advertising Bureaushows that advertisers are allocating a greater percentage of their digital ad...