How to plan an effective content marketing strategy

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.

How to plan an effective content marketing strategy

Shafqat Islam NewsCred

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Brands are increasingly applying content to their marketing strategies. In its various forms, content can encourage conversation with a brand's audience, facilitate the customer journey through the sales cycle, or help a brand thrive by building trus