How to use magazines effectively in the media mix

This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.

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Magazine media reach up-market audiences who tend to be light television viewers. The highly engaging and visual nature means that they are most frequently considered a key channel in driving brand KPI’s. Increasingly, however, magazine media’s expanded reach on mobile and social media means that they can also be deployed on a more tactical basis. Evidence from multiple studies demonstrates that magazine media also deliver short-term ROI. The targeted nature of magazine...

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