Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading
Magazine media reach up-market audiences who tend to be light television viewers. The highly engaging and visual nature means that they are most frequently considered a key channel in driving brand KPI’s. Increasingly, however, magazine media’s expanded reach on mobile and social media means that they can also be deployed on a more tactical basis. Evidence from multiple studies demonstrates that magazine media also deliver short-term ROI. The targeted nature of magazine...