How to work most effectively with multiple marketing partners

Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.

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Having the best marketing partners working on behalf of your brand is no guarantee that you’ll get stellar work, even if you’re working with “best in class” partners. The best work comes from a great brief, a marketer skilled

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