Luxury marketing: 5 ways to market prestige brands

This article explores how luxury brands use digital and social media to build proximity to consumers whilst maintaining distance in an 'unselling' strategy.

Luxury marketing: 5 ways to market prestige brands

Wolfgang Schaefer SelectNY

To be a prestige brand meant remaining veiled and mysterious – aloof from the digital world. But now the new Ueber-Brands use the digital revolution to marry culture, commerce, content and convenience, without undermining the superior status of

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