Switching from engagement to attention: Ireland National Lottery, a case study

Much has been written about the need to shift the ecosystem away from vanity metrics that promised more than they could deliver.

Brief explainer

Amplified Intelligence has been working on the method, collection and analysis of human visual attention to advertising for five years. To be clear, we’re not talking medical grade cognitive processing scanning here, rather a simple (although complex

Every quarter, with our research partners Red C, we measure the impact of our distinctive brand assets. For example, we found that about 72% of adults in Ireland can spontaneously name our brand when they see our waterslide ad, even when we remove our brand name, logo and tagline.

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