What we know about addressable TV

This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.

Developments in data technology are allowing advertisers to create highly targeted TV campaigns and drive efficiency. The advanced targeted approach offered by addressable TV is gaining traction amongst advertisers, and is increasing TV’s relevance.

D

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands