What we know about marketing to children

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.

Children are powerful consumers and a very lucrative market. This is due to the amount of money they spend themselves – and the purchasing influence they have on their family across a range of sectors.

Research suggests children form relationships with...