What we know about mobile research

This paper summarises knowledge and offers guidance and reading on mobile research, encompassing both the methodological use of mobile devices and technologies in the research process, and the research of consumer mobile habits.

The proliferation of mobile technologies offers a wealth of innovative research avenues. Traditional research methods can be adapted to the mobile environment, and there is the potential for effective real-time data collection, deeper qualitative insight and participant-centric methodological approaches.

Definition

Mobile research encompasses both the methodological use of mobile devices and technologies in the research process, and the research of consumer mobile habits.

Key insights

  1. Mobile research using AR shows promise to understand in-context emotional response

HCD Research wanted to conduct more authentic, insightful research, by entering consumers’ lives, habits and natural environments. Specifically, it wanted to validate and test...

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