What we know about social commerce in South-East Asia

This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.

High levels of social media engagement and a reliance on mobile devices are two defining characteristics of digital life in South-East Asia, which also contribute to the flourishing social commerce levels in the region. Social commerce is highly conv