What we know about US shopping holidays

Provides information and guidance on how brands can maximize their profits during shopping holidays in the USA.

US shopping holidays are increasingly online, meaning brands need to be “retail ready” with their e-commerce presence and content. Focusing on the right products, promotions and advertising support will also help maximize the opportunity. Shopping holidays are not just about short-term growth but can be an opportunity to build longer-term relationships or spark brand-building marketing ideas.

Definition

A shopping holiday is typically a day full of special shopping deals and heavy discounts. The most well-known US shopping holidays are:

  • Black Friday – the Friday following Thanksgiving in the United States where many stores open early and offer highly promoted sales....

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