Biofreeze: Pain is Coming

Ben Nilsen

Topical analgesic brand Biofreeze used a data-driven digital and TV strategy to target Everyday Maximisers during exercise and grow usage and sales in North America.

Campaign details

Brand: Biofreeze Brand owner: Biofreeze Agency: Droga5 Market: North America Industries: Mobile & apps, Online display, Online video, Search marketing, Social media, Sponsorship - sports, Television, Websites & microsites Media channels:Non-pre 5 - 10 million

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