BIPA: Permanent Price Proof

BIPA, a drugstore retailer in Austria, broke a Guinness World record by launching a live stunt on TV to promote its discounted products.

Campaign details

Brand: BIPA Agency: Heimat Wien - HMT Marketing GmbH Country: AUSTRIA

Marketing context

For years, the Austrian market has been dominated by mega promotions, gaga discounts and monster-sized packages. Consumers therefore found themselves

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