BlackRock: Your True Wealth

Paul Phillips, Stephanie Linker, Rina Hiranand, Alesia Hsiao

BlackRock, the world's largest asset manager, harnessed the interactive power of WeChat to help Chinese investors build a better financial future.

Campaign details

Brand: BlackRock Brand owner: BlackRock Lead agency: Edelman Contributing agencies: Edelman Intelligence Country: China Industries: Investment Media channels: Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

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