Blue Light Card: 'Here for you' campaign

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

Summary

This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

Blue Light Card was set up to let brands thank those who face challenging situations every day. If you work in the NHS, emergency services, social care or the military, you have access to exclusive discounts from a range of partners.

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