Bodyform: The team that lives fearlessly, so we can live fearless

Libresse, a menstrual hygiene brand, sparked global conversations about uteruses with its international campaign #WombStories.

Executive Summary

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising.

It was a breakthrough moment of bravery. A big red splash in a sanitised category. A category which has been scrambling to follow suit. Many brands have since bought a ticket to climb aboard the 'fempowerment' train, on a mission to break taboos, des

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