Bombay Sapphire: Project your imagination

Bombay Sapphire, the premium gin, wanted to boost consumer engagement globally and assert its premium positioning.

Bombay Sapphire: Project your imagination

Principal authors: Kat Bayang, Hill + Knowlton Strategies; Sarah Lyons, Bacardi Global Brands

BACKGROUND

The Brand

Bombay Sapphire, the world's number one premium gin by value1for a third consecutive year, is also...