Bombay Sapphire: Project your imagination

Bombay Sapphire, the premium gin, wanted to boost consumer engagement globally and assert its premium positioning.

Bombay Sapphire: Project your imagination

Principal authors: Kat Bayang, Hill + Knowlton Strategies; Sarah Lyons, Bacardi Global Brands

BACKGROUND

The Brand

Bombay Sapphire, the world's number one premium gin by value1 for a third consecutive year, is also one of the world's most popular gins. Enjoyed in more than 120 countries, the tantalising, smooth and complex taste of is a product of the imaginative blend of the finest raw ingredients; a perfect balance of a unique combination of 10 hand-selected exotic botanicals from around the world.