Bombay Sapphire Reign

The Bombay Sapphire Reign gift box was a seasonal promotional pack by the premium gin brand Bombay Saphire, run exclusively in the global travel retail market for Christmas 2009.

Bombay Sapphire Reign

Agency: Webb deVlam Client: Bacardi Bombay Sapphire Category: Packaging, Branded - Drink

Executive summary

The Bombay Sapphire Reign gift box was a seasonal promotional pack for Christmas 2009 exclusive to travel retail and had fantastic success in achieving the marketing objectives of the project. The ambition was to increase the brands shelf stand out i