Boots: A New Prescription for Covid Times

Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.

Campaign details

Brand: Boots Agency: Ogilvy

Summary

We all know retail is a bloodbath; every case study you come across feels like a matter of life or death.

The difference with this story is that is really was.

As the UK's leading healthcare brand, if Boots failed to deliver during the biggest health crisis in living memory, it would be hard to convince the British public that we deserved a place in modern day Britain at all.