Borotalco’s Stop the Stink Hotline

Borotalco, an antiperspirant brand, launched the Stop the Stink Hotline campaign in Austria to increase brand preference and awareness.

Campaign details

Brand: Bolton Austria / Borotalco Agency: Ketchum Publico

Challenge

Body odor is part of life. And one truth is universal: nobody wants to be the one to tell others that they 'stink.'In Austria, two in five men and one in five women don't

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