Bosch: New Beginnings

Bosch, a home appliances brand, promoted its brand in Singapore against the challenging backdrop of the COVID-19 pandemic.

Situation Analysis

Building off the success of Bosch's 2019 "New Beginnings" campaign, Bosch planned to continue targeting new Singapore homeowners. However, as COVID-19 swept the globe and forced millions across our region to stay indoors and halt re

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