Bose: #DiscoveredAtHome

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

Campaign details

Agency: Wunderman Thompson UK Client: Bose Campaign Name: #DiscoveredAtHome

Bose discovered that its audience was hungry for more music-related content.

Wunderman Thompson was asked to create a campaign that had music at its heart, which could live virtually for the UK market during the global lockdown.