Box Clever: How Orange ensured powerful insight is experienced, not just heard

This paper details how Orange, one of Europe's largest mobile network providers, got its employees to become more customer-centric and pay attention to the varying needs of specific customer groups with the creation of a 'Segment Toolkit'.

Box Clever: Powerful insight is experienced, not just heard

Maria Domoslawska, Alistair Goodman

Introduction

Insight should be able to change what people think and do. If it doesn't, it has no business value. This story details how Orange and C Space created a "Segment Toolkit": a pick-up-and-play, interactive workshop tool that humanises customer segmentat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands